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av:John Gibe, Thomas Kalling
What makes a business model successful? In this book the roots of business models are traced to the concept of the “business idea” which was popularized by researchers in the 1960s and 1970s. The business idea stresses the importance of conformance between the market and the product system, as well as between the…
Isbn: 9789144129808
Utgivningsår:20190702
Utgivare: Studentlitteratur AB
Mediatyp: BC
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